Tuesday, November 29, 2011

Design Year Book

Design Year Book

Nokia Lumia 800 Illuminate London's Skyline in 4D

Posted: 28 Nov 2011 04:56 PM PST

To celebrate the launch of Nokia new smartphone Lumia 800, Nokia is bringing together world renowned producer, deadmau5 and the world's leading 4D projection team for an unprecedented projection show on this November 28.

Plans are to put on a spectacular light show on the full length of the 120 meter building of London's Millbank Tower. The show will use the 800 windows of the skyscraper as the canvas for the spectacle accompanied by a live music performance. deadmau5 will be performing two new tracks created especially for the event.

The 30-minute show will be able to be viewed from both the north and south sides of the River Thames, and will also be broadcast live online on Nokia UK's Facebook page.

Known as a "4D" projection (a term the team made up to distinguish it from normal projections), the 4D team scanned the exterior of the tower using lasers, and built a 3D model of it accurate to within 5mm. They then create animations and map them exactly to the building. The Millbank Tower will be effectively blacking out to project images of it back onto the building.

Of course, the show will culminate with a giant mobile phone appearing to mark the launch of Nokia's Lumia 800- to signals a new dawn for the company.

+ Nokia

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